1. Transparency in ad spending and performances (Live Dashboard)
This allows to figure out the CPM (cost per matrix/impression) CPC (cost per click) and to see how the ads/campaigns are performing.
2. Cost reduction / Efficient spending.
Using the campaign budget across a large number of placements(websites/apps) and make sure the adequate spend on all, base on the supply and the demand for those placements.
3. Ability to target a specific audience.
- Connection wide targeting
- Mobile operator wide targeting
4. Dynamic control of ad visibility and performances
To decide which ads to advertise more or less depending on the campaign budget.
5. Accurately predict results (Predefined KPI s for campaigns)
Information related to supply and demand across different geographics/demographics/ behaviours /interests and underlying the costs to get the desire results.